Jonny Knoxville plays a desperate man trying to come up with some quick cash in order to help the lawn care man at his apartment complex (which he employed and promised health insurance). He now has to try to pay for a surgery to save the mans fingers that were ironically removed in an accident with a push mower. How does Mr. Knoxville attempt to do this? Well, after a little visit from his even more desperate, gambling uncle, together they decide to rig the special Olympics. (I know...this sounds awful). The movie ends up giving you some serious laughs, some very endearing moments, and the line, "When the flip did we get ice cream?"
Now let's snap back to reality a moment. Where flip, (pardon the shout out) would we find this movie if we didn't own it and wanted, to say, rent it as a cheap date in for movie night? Hmm...I don't know. Because if your city is anything like mine, you don't have video stores anymore. Oh sure, I could drive way out of my way to find one still in existence, but who has that kind of time? The question is, "Am I that excited to see a C movie at best?" Nope, just about talked myself out of wanting to do the whole "movie thing". But wait, isn't there this handy little kiosk that stands ever so humbly outside my neighborhood Walgreens, McDonald's, Kroger, and...Holy Shnikes how cool is that? There are all these places that all I have to do is create an account, put in my info, swipe my debit card, and viola! I now have just rented a flick of my choice for only a buck! Seriously? So then what? Well, simpletons, simply watch the disc you have rented and the next day, pop it back in not only that machine you rented it from, but ANY machine! That's right. How's that for convenience? Hmmm...are you still not buying this? Me either, and regretfully, I was once the biggest believer in what is now my mortal enemy: Redbox.
At first, I just knew this was the cutting edge in how technology. I mean, seriously, how easy is it to just go up to the thing, select the movie you want via touch screen, maybe even browse some "older titles", and watch as it spits out a neatly encased DVD decked out with the Redbox logo on it? Pretty smooth. Unless, you run into some common problems...Do you remember that old "insurance" plan you used to put on your DVD's and video games because you just knew that it didn't matter how many times you told your 7 year old that they don't dually serve as frisbees. And if he didn't end up chucking it around the house for a while your 14 year old daughter had 75 of her closest friends coming for an all night makeover and slumber party and just because she watched the movie with you the night before and you approved, wants to share it with her wet fingernail polish wearing, tweezer dropping girlfriends. Yeah, that's going to go through some pain and well, all because you are the responsible parent, you don't get charged out the wazoo for the scratches on your rental.
Forget it. Redbox wants to make it easy for you to have a movie going experience at home. Of course they won't ask you questions like, "Are you sure you can take responsibility for this dollar you are about to spend by not messing up the physical properties of this little piece of technological heaven? Just checking...Well then, have at it!" (Or in a few less words)...Their motto is three steps:
1. Find a movie
2. Swipe your credit or debit card (and enter an email address to receive the receipts)
3. Grab it and go!
Ok, never a big fan of "Play Guard" or whatever your store called it? I've got some more ammo in the tank and trust me, it's going to get used.
What about "R" rated movies? (I figure while were on the subject of responsibility I may as well keep it rolling. Wait, there's another "r" word. Wow. Forget it). But seriously. Our friends at Redbox assume and recommend that any user be at least 18 years of age. In fact, here's the effort our brilliant creators of convenience are. Let's just say you have decided to rent a "R" rated film. You select your movie, put it in your "cart" to "check out", and before asking you to swipe your card a blurb pops up that says something along the lines of, "Oh by the way, did you realize that the movie you are renting is rated 'R'? You did? Ok. Well, that's cool because you know that only legal adults 18 and older are supposed to be viewing most of the content on this disc and we believe that you probably are. I mean, why else would you have in hand the credit card you are about to swipe right? Nervous laugh. Totally. It's cool. In fact, I'm sorry I asked. Let's just forget this whole thing happened by pushing 'Proceed' and we can all just get on with our night."
How's that for accountability? You would think that the same person that is smart enough to invent a magic box that vends DVD's to practically anybody with some plastic and a pulse could at least have a way to check ID. I mean, they already have your card number which is the main artery for our finances. Why not throw down all the way by carding properly? I'm not suggesting finger printing or anything crazy but come on!
So as a recap we've have issues with consumer protection via "Play Guard" and a serious lack of parenting skills via the 18 and up policy. Great! You still with me, class?
When Redbox came out, I think I spoke about it several times to my parents, who are relatively hip to changes in society and technology. They, however, being in a more rural part of Michigan, didn't have a Redbox machine until maybe a year after my amusement with the concept had come and gone. I remember one night I was telling my dad who was standing at the kiosk talking to me on the phone that he needed to rent a particular movie. Well, he was scrolling through his options and could tell that the movie was there so after convincing that it was worth watching and that mom wouldn't be mad at him for getting it, he selected it and waited for it to vend. Usually after I excitedly recommend a movie for someone to watch, I'm pretty quick to follow up and see what they thought. So the next day, called my mom and asked if she liked it. She informed me that the movie that my dad got was not at all what I had recommended. I was a little puzzled. After all, I had been on the phone while Dad was getting it right? Mom continued and said that in the opening scene there was content that would make Hugh Hefner blush and I assured her that Dad had clearly selected the wrong movie. Mom said, "No honey, he swears up and down he picked the one you told him with no problem. That stupid machine probably just gave him a different one by mistake." Sadly this is not outside the realm of possibility...third strike Redbox and we have more batters to go to get out of this inning!
If you have a kiosk or double kiosk near you, here is my question. (I'll get to it shortly). Redbox to me is kind of like a vending machine for digital entertainment. It pretty much works just like a Coke machine or a snack machine. You see what you want, jump through a few little hoops to get it and boom. It comes out for you to enjoy at your convenience. Ok well, here's my point. I see people restocking vending machines all the time. The place where I work has a few of them and one of the more entertaining things that happens during a week is when the guy rolls in with his cart full of carbonated goodness and I just know that the one little section of Grape Fanta that has been lit up as "Unavailable" will now look just like every other option so that I may select it for drinkability. (Sorry. Apparently I am also passionate about my pop). My question? Have you ever seen anyone at all, working on/restocking/updating/fixing a Redbox? I have 10 within a half mile radius and I've got nothing. For all I know, they are like little DVD factories that just press whatever titles that particular machine is supposed to have like robots. And what about what I mentioned at the beginning of this novel? You know that you can take your rented DVD back and return it to any existing Redbox even if it's in another state! How does that not mess the flow of movie availability up? (Did that get your gears turning)? Ok I just opened another can...
AVAILABILITY
This is actually what ended up as the last straw. Last weekend, my wife and I and another friend wanted to watch a new release. So, naturally, we drive to our favorite Redbox location (the Walgreen's down the street from us) to check it out. Now I'm about to tell you a secret that's not really a secret but more like a mega convenience. We have iPhones. You probably know where I am about to go with this so yes, there is an app for Redbox. We have always relied on it to tell us which kiosks have the movie we want "in stock". If one doesn't have it, we locate the one that does and if it's far enough away, will even reserve the movie so we get there, can just swipe our card and it knows that we have a movie waiting for us at that location. This of course can end a multitude of ways so I will begin my story and it will be made known to you, why I hate this...this...Redbox.
As I said, we get to our favorite Redbox location and wouldn't you know, that in the excitement of deciding that we wanted the movie, I didn't check to see if it was available at that particular stand. We pull up and the place is packed. By that I mean there are people standing in a line about 6 people long to find some way to round out their Saturday night. Ok, well, we didn't even step foot out of the car. I checked the Redbox app and sure enough, the movie isn't even at this location. "No biggie", I thought. Like I said, there are about a million different kiosks within a half mile so I start checking all of the ones in order of the closest to farthest. Upon finding one that had the movie, I try to reserve it. "I'm getting wise to this process", I thought. No can do. Ok, now I was confused. It threw some wacky error code I've never seen and after I read through the mumbo jumbo, I translate that someone has already reserved the movie at that location. Darn. Ok, on to the next one. And the next one. And you know what? All this convenience is starting to tick me off. Where in the world can I just rent the dang movie? Finally after walking into a store where a kiosk was that supposedly had it according to my phone but then didn't show up on the kiosk itself, I had had enough. So for the price of a Blueray disc at the place I formerly rented movies from a physical person, I went home and purchased it on Demand from DirecTv. Stupid. What a waste. That was the moment I realized the importance and felt the void of our former video guy. I reminisced about the nights after work my wife and I would walk in and pick a movie after browsing and reading the backs of the copies in the store. We'd walk up to the counter only to have our guy at the counter say, "Come on, you know your money is no good here! Enjoy your night!" And just like that, we had a free movie. It wasn't really free though. It took time to build that relationship with the kid going to college and working 3 jobs barely hanging on to the movie gig just because he loves entertainment and the perks of free rentals himself. It took tons of rentals to get past the small talk like, "Oh man, this is a good choice!" to the respected advice of, "If you are having a hard time finding anything tonight, you guys should check out this movie. My girlfriend loved it!"
Great, now instead of harmless recommendations by our former "movie guy", we've got a flat screen that serves as a proverbial chalkboard with it's very own movie assignments on it. "Coming soon"...What's not coming soon is who the heck these Redbox people are. These things will just keep popping up and, guess what? In many cities, they are already the new standard in the way movies are rented. I have spent some time at the Redbox website and while it may be a new luxery for society to reserve a movie at a specific kiosk from your phone or the internet and only pay $1 for it, that's about it. We have a serious gap in the entertainment industry now. Redbox can be no substitute for a movie night. Great for college kids, quick picks, and cheap dates but this cannot be the new standard in movie rental.
Why, when all the movie stores started dropping like flies, did someone not say, "Huh, movies for a dollar a night! Genius! Let me get rid of some of my stock, (remember when you'd walk in to the movie store and you'd see over 50 copies of the same epic box office flop and just keep walking), and give the people what they want. I think there is still time for video store owners to wise up and get savvy. Seriously, nothing beats being able to buy your candy, rent games, find cult classics, and talk to someone at the same time. GET REAL HERE PEOPLE! If the new thing is HD why aren't these giant toasters popping out Blueray discs too? Hmmm...takers? Nope! Because it's all about profit and fast money for this company. There is LITERALLY no customer service involved. DVD's are cheap. If you don't return it, they've got your card. So as long as you have an email address on file, Redbox will kindly send you your receipts letting you know they've taken the liberty of charging your card again because, clearly, you must be enjoying that movie so much to be keeping it so many nights in a row. Humph! Movie for a buck. Duh? This makes me mad at video stores too! I remember getting something and having the cashier tell me, "That'll be due back on Friday." Ok, so that's cool, I paid $4.99 for this movie and I can watch it as many times as I want between now and then. What if, and I'm just spit balling here, I wanted to return that little ol' flick a good 4 days sooner? Could I only pay a dollar? And what about Blockbuster trying to get on the mail bandwagon and the "no due dates" trolley? LAME! If these guys didn't make it so completely obvious that they had zero marketing skills and subzero creativity, the public might've seen Redbox for the brain washing cyborgs they are.
Wow. Let's all just settle down. I AM CALM! Ahem! Ok. I've just ripped Redbox a new one. I am aware. So let's pump the brakes a second while I through a change up here (2nd baseball reference and now I challenge you to find/remember the 1st). I'm not saying I will never rent from Redbox. Yes, sadly enough, I am that sellout that complains about being hot and refuses to take off my sweatshirt. My wife and I rented a DVD tonight from, gasp, the "red box"! It was fine. We used the dang iPhone, reserved the B rate chick flick, and had ourselves a little evening. So if I can't stop funding the Redbox giant because they have us right where they want them, do I join em? No. I will always be looking for the simplest way to rent a movie, yes, and cost is definitely a factor too. But as I said, I challenge someone to throw some ideas out there and derail this movie giant. I don't like being told what I can and can't watch by some movie vending machine that doesn't give me any reason to come back to it. Ironically, I think I saw a kiosk near me that has The Terminator. Well, I've done my homework and I now know how to spot a Skynet threat a mile away. In fact, there's a few on my block. And if you're not careful, they'll just keep adapting, multiplying, and growing stronger by the day. So aside from only being a dollar, and taking less time to rent than it takes to spot a Starbucks anymore, Redbox had better watch itself. This is John Connor signing off. And if you are reading this...you are the resistance!